CLIENT: Bizy
PROJECT: Brand Identity & App
OVERVIEW: For this collaborative group project, our team took on the challenge of creating an original app & product campaign. This app allows users to find entertainment, adventure & activities in the Boise area. I took point on the logo, visual language, & much of the creative strategy/design. Our process included establishing a target audience, crafting a brand suite & voice, app prototyping, photography & filming, clothing mock ups, & laying out/printing a look book.
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