CLIENT: Great Sand Dunes National Park
PROJECT: Brand Guidelines
OVERVIEW: For this design, we were given full freedom to choose & complete any project we wanted over the course of the semester. This included extensive research & planning, creating personalized Gantt chart schedules, & setting up several progress presentations. I chose to rebrand the Great Sand Dunes National Park, for it's beauty, adventure, history, & for the fact that it is one of the lesser known national parks. I completed a full brand suite (logo, color palette, typefaces, & supporting marks). I crafted the park's brand voice, based heavily on my research of the park & its rich native history. Along with these are brand assets, mission & vision statements, social media/marketing parameters, etc., thoughtfully compiled in a full set of brand guidelines, designed & printed in a 56 page booklet.
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